Audi would like to build awareness for the A6 model. The target audience for the Audi A6 are C-level executives. The car is an extension of their office and could be considered as a helpful assistant, making them more effective in their business dealings. Think about campaign line / print campaigns that makes executives aware of the quality and innovative functionalities of the Audi A6.
Next to the A6, Audi also sells occasions, used cars, under the label: Audi Selection Plus. The label offers many extras for consumers. But Audi Selection Plus has low awareness with the target group. Only 35% of the used Audi cars have been bought through an Audi Dealer. Think about a campagne that raises awareness for Audi Selectie Plus in a way that fits the brand.