DeLaMar is a popular Dutch theatre in Amsterdam. It targets a nationwide audiences with accessible theater performances. Their campaign theme ‘we simply love theatre’ underpins their enthusiasm to make theater accessible for a broad audience. Each season they promote the theater and the upcoming shows through outdoor media but their social media presence was lagging. Task: Develop an activation campaign for social media to attract the audience to visit the shows. Also, think about a tool for the audience that will allow them to participate in promoting the theatre.