Think of a brand name for a new type of e-bike. It is a bike that you can adjust and tailor to your daily activities and needs. For example: a busy mother has different requirements for a bike when she goes to work in the morning, has to pick up two young kids from school or when she goes out in the evening with her friends. Each (part of the) day is different. Through a click system you can easily change the e-bike and add various attributes. Develop a short and strong brand name that underline this functionality. Also make use of guiding design as a methodology.